The Wheel World Experience (WWE) is an idea that its time has not come. On the drawing board since 2000, the 85,000 square
foot structure is a remarkable entertainment complex. It combines nine (9) vastly different worlds. These worlds contemporary in
design, chronicle the most distinguished motorized vehicles ever imagined. Journeys into the automotive future, dreamed-up
exclusively for the WWE will capture center stage daily.

The WWE will give the Motor City, a world-class automotive showplace that proves Detroit is and always will be the automotive
capital of the world.

The WWE, beyond the architectural design that blends Disney-like dreams with Speilberg theatrics, creates an atmosphere that a
universal clientele expects from complex of this kind.  

Some of the (9) worlds are the
Woodward Avenue Roodhouse, the complex’s 350-seat full service restaurant in addition to the
informal
Dream Machine Cafe. Adjoining the lobby are three formal banquet rooms and on the second of three levels is a one-
thousand-seat Ball Room. The first floor that houses most activities will also feature the Fill It Up-Self Service Grill, The
Aftermarket Sweet Shop, and the Detroit’s Big Tire Cocktail Lounge. Additionally a cluster of shops located in the Motor City
Sports Collection
will sell automotive memorabilia from around the world.